Market Research Reports - Industry Analysis Size & Trends - Technavio (2023)

The agricultural machinery market share in Germany is expected to increase by USD 679.51 million from 2021 to 2026 and the market growth dynamics will accelerate at a CAGR of 3.59%.

This Germany Agricultural Machinery Market research report provides valuable insight into the impact on the market post-COVID-19, which will help companies evaluate their business approaches. In addition, this report covers extensivelyMarket segmentation of agricultural machinery in Germany by type (tractors, harvesting machinery, grass machinery, planting and fertilizing machinery and others) and by business (OEM and aftersales).The Germany Agricultural Machinery Market report also provides information on various market vendors, including AGCO Corp., Agrale SA, CLAAS Group, CNH Industrial NV, Deere and Co., HORSCH Maschinen GmbH, Kubota Corp., Mahindra and Mahindra Ltd., SDF Spa, and Yanmar Holdings Co. Ltd. including.

What will be the Agricultural Machinery Market Size in Germany during the forecast period?

Download the Free Sample Reportto unlock Sizein Germany Agricultural Machinery Market for the forecast period and other important statistics

Agricultural machinery market in Germany: Key drivers, trends and challenges

The increasing mechanization of agricultural holdings is mainly driving the growth of the agricultural machinery market in Germany, although factors such as the high cost of agricultural machinery may hinder the growth of the market.Our research analysts have studied the historical data and deduced the key market drivers and the impact of the COVID-19 pandemic on the agricultural machinery industry in Germany. Holistic analysis of drivers will help in deriving ultimate goals and refining marketing strategies to gain competitive advantage.

Key Agricultural Machinery MarketDriver in Germany

One of the key factors driving growth in the agricultural machinery market in Germany is the increasing mechanization of farms.Germany, recognized for its engineering prowess, uses its technical know-how in the agricultural industry. Germany has developed a very well-trained and skilled staff to operate its state-of-the-art agricultural machinery, which enables the use of top-of-the-line technology in crop fields. In 2021, Germany was one of the top five importers of agricultural machinery from the US. German farmers also receive an annual payment from the European Union for their farm investments. As a result, they are able to invest in sophisticated machinery that would otherwise be prohibitively expensive. The aforementioned factors significantly affect the agricultural machinery market in the country. Increasing investment in agriculture is expected to drive the market growth during the forecast period.

Key Agricultural Machinery MarketTrend in Germany

The advent of digitization and connected technology in agriculture is another factor supporting the increase in the market share of agricultural machinery in Germany.In agriculture, artificial intelligence (AI) has revolutionized it. This technology has protected crop yields from various factors such as climate change, population growth, labor issues and food security concerns. Sensors and other means built into robots and drones are used in many AI applications in agriculture, such as irrigation, weeding and spraying. These technologies save excessive use of water, pesticides, herbicides, maintain soil fertility, help in efficient use of labor, increase productivity and improve quality. AI-based technologies are helping to improve efficiency in all sectors and manage problems faced by many businesses, including various sectors of the agricultural sector, such as crop yield, irrigation, soil sensing, monitoring crops, weeds and crop establishment. Digitization of the industry will significantly change the nature of work and the demand for labor and skills contributing to the growth of the market over the forecast period.

Basic Challenge of Buying Agricultural Machinery in Germany

The high cost of agricultural machinery will pose a major challenge to the agricultural machinery market in Germany during the forecast period.Machinery and equipment are the main cost items in agricultural businesses. Larger machinery, new technology, higher prices for parts and new machinery, and higher energy prices have driven up the price of machinery and electricity in recent years. New machine prices have been rising by about 4% per year for at least the last decade. For example, in 2020, $9.8 billion of agricultural production-related spending could be traced to animal feed. $7.2 billion was spent on tractors and other farm machinery, while repairs and maintenance cost $4.7 billion. Hence, these factors may hinder the potential growth of the market.

This Germany Agricultural Machinery Market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching impact on the growth of the market. Actionable insights into trends and challenges will help companies assess and develop growth strategies for 2022-2026.

Parent market analysis

Technavio categorizes the agricultural machinery market in Germany as part of the global agricultural and agricultural machinery market. Our research report has extensively covered external factors influencing the growth potential of the parent market in the coming years, which will determine the growth levels of the Germany agricultural machinery market during the forecast period.

Who are the major vendors in the agricultural machinery market in Germany?

The report analyzes the competitive landscape of the market and offers information on various market vendors including:

  • AGCO Corp.
  • Agrale SA
  • Claas Group
  • CNH Industrial NV
  • Deere and Co.
  • HORSCH machines Ltd
  • Kubota Corp.
  • Mahindra and Mahindra Ltd.
  • SDF Spa
  • Yanmar Holdings Co. Ltd.

This statistical study of the Germany Agricultural Machinery market includes successful business strategies developed by key vendors. The agricultural machinery market in Germany is fragmented and vendors are developingorganic and inorganic growth strategiesto compete in the market.

Product information and news

  • AGCO Corp. - The company offers a more comprehensive range of machinery and equipment such as the Challenger which are high-performance, reliable and intelligent machines that provide unparalleled productivity.

To make the most of the opportunities and recover from the impact after COVID-19, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

Germany Agricultural Machinery Market Forecast Report offers in-depth information on key vendor profiles. The profiles include information on the production, viability and outlook of the leading companies.

Value chain analysis of the agricultural machinery market in Germany

Our report provides extensive information on value chain analysis for the Germany agricultural machinery market, which vendors can leverage to gain competitive advantage over the forecast period. An end-to-end understanding of the value chain is essential to optimize profit margin and evaluate business strategies. The data available in the value chain analytics department can help suppliers increase costs and improve customer services during the forecast period.

The value chain of the agricultural and agricultural machinery market includes the following key elements:

  • Inputs
  • Inbound logistics
  • Operations
  • Distribution and logistics
  • Promotion and sales
  • Aftermarket and service
  • Industrial innovations

The report has further elucidated other innovative approaches followed by manufacturers to ensure a sustainable presence in the market.

What are the revenue generating type segments in the Germany Agricultural Machinery market?

To gain further insight into the market contribution of various segmentsRequest a FREE sample

The increase in agricultural machinery market share in Germany from the tractor sector will be significant during the forecast period.Some vendors are also focusing on collaboration to optimize and automate crop production. For example, in March 2021, Yanmar entered into a master dealer agreement with compact tractor and machinery company Wassenberg GmbH, for the sales and service of the YANMAR YT and SA 22-60 HP compact tractor series in Germany. The move will expand Yanmar's agricultural operations in Germany, making the company's tractors, service and parts available through Wassenberg as well as Yanmar's current dealer network. Such partnerships are likely to positively impact the growth of the sector during the forecast period.

This report provides an accurate forecast of the contribution of all segments to the growth in size of the agricultural machinery markets in Germany and reliable market insights on the post-COVID-19 impact on each segment.

Agricultural Machinery MarketScope in Germany

Report Coverage


Page number


Base year


Estimated period


Growth momentum & CAGR

Accelerating to a CAGR of 3.59%

Market development 2022-2026

$679.51 million

Market structure


Year-on-year growth (%)


Regional analysis


Competitive landscape

Top Companies, Competitive Strategies, Consumer Engagement Scope

Key companies with profiles

AGCO Corp., Agrale SA, CLAAS Group, CNH Industrial NV, Deere and Co., HORSCH Maschinen GmbH, Kubota Corp., Mahindra and Mahindra Ltd., SDF Spa και Yanmar Holdings Co. Ltd.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast Growing and Slow Growing Segment Analysis, Impact and Recovery Analysis of COVID-19 and Future Consumer Dynamics, Market Status Analysis for the Forecast Period

Customization work

If our report doesn't include the data you're looking for, you can reach out to our analysts and customize the segments.

Request a FREE sample

What Are Key Data Covered In This Germany Agricultural Machinery Market Report?

  • Market CAGR during the forecast period 2022-2026
  • Detailed information on the factors that will drive the growth of the agricultural machinery market in Germany over the next five years
  • Accurate estimation of the size of agricultural machinery markets in Germany and their contribution to the parent market
  • Accurate predictions of upcoming trends and changes in consumer behavior
  • The development of the agricultural machinery industry in Germany
  • A thorough analysis of the competitive market landscape and detailed vendor information
  • Detailed details of the factors that will challenge the growth of agricultural machinery vendors in Germany

We can help! Our analysts can customize this report to meet your requirements.Getting in touch

***1. Summary of highlights

**1.1 Market overview

* Exhibit 01: Key Finding 1

*Exhibit 02: Key Finding 2

* Exhibit 03: Key Finding 5

* Exhibit 04: Key Finding 6

* Exhibit 05: Key Finding 7

***2. Market landscape

**2.1 Market ecosystem

*Exhibit 06 Parent market

*Exhibit 07: Market Characteristics

**2.2 Value chain analysis

*Exhibit 08: Value Chain Analysis: Agricultural and Farm Machinery

*2.2.1 Entrances

*2.2.2 Inbound logistics

*2.2.3 Functions

*2.2.4 Distribution and logistics

(Video) Global Automotive Transmission Systems Market 2021-2025 by TechNavio

*2.2.5 Marketing and Sales

*2.2.6 Aftermarket and service

***3. Market dimensions

**3.1 Market definition

*Exhibit 09: Seller Offers Included in Market Definition

**3.2 Market segment analysis

*Exhibit 10: Market segments

**3.3 Market Size 2021

**3.4 Market Outlook: Forecast for 2021 - 2026

*3.4.1 Estimation of growth rates for emerging and high growth markets

*3.4.2 Estimation of growth rates for mature markets

*Exhibit 11: Global - Market Size and Forecast 2021 - 2026 (GW)

*Exhibit 12: Global Market: Year-on-Year Growth 2021 - 2026 (%)

***4. Five Forces Analysis

**4.1 Five Forces Summary

* Exhibit 13: Five Forces Analysis 2021 - 2026

**4.2 Bargaining power of buyers

*Exhibit 14: Bargaining power of the buyer

**4.3 Bargaining power of suppliers

*Exhibit 15: Bargaining power of the supplier

**4.4 Threat of New Entrants

*Exhibit 16: Threat of New Entrants

**4.5 Threat of Substitutes

*Exhibit 17: Threat of Substitutes

**4.6 Threat of Rivalry

* Exhibit 18: Threat of Rivalry

**4.7 Purchase status

* Exhibit 19: State of the Market - Five Forces 2021

***5. Market segmentation by type

**5.1 Market segments

*The sections covered in this chapter are:

  • * Tractor
  • *Harvesting machinery
  • *Extraction machinery
  • *Planting and fertilizing machines
  • *Others

*Exhibit 20: Type - 2021-2026 Market Share (%)

**5.2 Comparison by type

*Exhibit 21: Comparison by Type

**5.3 Tractors - Market size and forecast 2021-2026

*Exhibit 22: Tractors - Market Size and Forecast 2021-2026 ($ Million)

*Exhibit 23: Tractors - Year-on-year growth 2021-2026 (%)

**5.4 Harvesting Machinery - Market Size and Forecast 2021-2026

*Exhibit 24: Harvesting Machinery - Market Size and Forecast 2021-2026 ($ Million)

*Exhibit 25: Harvesting Machinery - Year-on-Year Growth 2021-2026 (%)

**5.5 Lawn Machinery - Market Size and Forecast 2021-2026

*Exhibit 26: Lawn Machinery - Market Size and Forecast 2021-2026 ($ Million)

*Exhibit 27: Lawn Machinery - Year-on-Year Growth 2021-2026 (%)

**5.6 Planting and Fertilizing Machinery - Market Size and Forecast 2021-2026

*Exhibit 28: Planting and Fertilizing Machinery - Market Size and Forecast 2021-2026 ($ Million)

(Video) Global Hadoop Market 2015-2019 - Industry Analysis

*Exhibit 29: Planting and Fertilizing Machinery - Year-on-Year Growth 2021-2026 (%)

**5.7 Other - Market size and forecast 2021-2026

*Exhibit 30: Others - Market Size and Forecast 2021-2026 ($Million)

*Exhibit 31: Other - Year-on-year growth 2021-2026 (%)

**5.8 Purchase opportunity by type

*Exhibit 32: Buying Opportunity by Type

***6 Market segmentation by company

**6.1 Market segments

*The sections covered in this chapter are:

  • *OEM
  • *After the sale

*Exhibit 33: End User - 2021-2026 Market Share (%)

**6.2 Comparison by company

*Exhibit 34: Comparison by Company

**6.3 OEM - Market size and forecast 2021-2026

*Exhibit 35: OEM - Market Size and Forecast 2021-2026 ($ Million)

*Exhibit 36: OEM - Year-on-year growth 2021-2026 (%)

**6.4 Aftersales - Market size and forecast 2021-2026

*Exhibit 37: Aftersales - Market Size and Forecast 2021-2026 ($Million)

*Exhibit 38: Aftersales - Year-on-year growth 2021-2026 (%)

**6.5 Opportunity to purchase from the business

*Exhibit 39: Opportunity to buy from the business

***7. Customer landscape

*Technavio's customer landscape matrix comparing drivers or price sensitivity, adoption lifecycle, importance in customer price basket, adoption rate and key purchase criteria

**7.1 Overview

*Exhibit 40: Customer landscape

***8. Drivers, challenges and trends

**8.1 Purchase Drivers

*8.1.1 Increasing farm mechanization

*8.1.2 Increasing the cost of farm labor

*8.1.3 Increasing demand for high capacity machines

**8.2 Market challenges

*8.2.1 High cost of agricultural machinery

*8.2.2 Commodity Price Volatility

*8.2.3 Fluctuating prices of raw materials

*Exhibit 41: Driver Impacts and Challenges

**8.3 Market trends

*8.3.1 The advent of digitization and connected technology in agriculture

*8.3.2 Increasing demand for food crops

*8.3.3 Increase in agricultural labor costs

***9. Seller landscape

**9.1 Overview

*Exhibit 42: Vendor landscape

**9.2 Landscape disturbance

* Exhibit 43: Landscape Disturbance

* Exhibit 44: Industry Risk

***10. Supplier analysis

(Video) Global Footwear Market 2015-2019 - Market Research Report

**10.1 Suppliers are covered

*Exhibit 45: Covered Sellers

**10.2 Placement of Sellers in the Marketplace

*Exhibit 46: ?Location of Sellers in the Market?

**10.3 AGCO Corp.

*Exhibit 47: AGCO Corp. - Overview

*Exhibit 48: AGCO Corp. - Business areas

*Exhibit 49: AGCO Corp.- Key News

*Exhibit 50: AGCO Corp. - Basic offers

*Exhibit 51: AGCO Corp. - Section focus

**10.4 Agrale SA

*Exhibit 52: Agrale SA - Overview

*Exhibit 53: Agrale SA - Product and service

*Exhibit 54: Agrale SA - Basic offers

**10.5 CLAAS Group

*Exhibit 55: CLAAS Group - Overview

*Exhibit 56: CLAAS Group - Product and Service

*Exhibit 57: CLAAS Group-Key news

*Exhibit 58: CLAAS Group - Core Offers

**10,6 CNH Industrial NV

*Exhibit 59: CNH Industrial NV - Overview

*Exhibit 60: CNH Industrial NV - Business segments

*Exhibit 61: CNH Industrial NV - Basic Offers

*Exhibit 62: CNH Industrial NV - Segment focus

**10.7 Deere and Co.

*Exhibit 63: Deere and Co. - Overview

*Exhibit 64: Deere and Co. - Business areas

*Exhibit 65: Deere and Co. - Basic offers

*Exhibit 66: Deere and Co. - Section focus

**10.8 HORSCH Maschinen GmbH

*Exhibit 67: HORSCH Maschinen GmbH - Overview

*Exhibit 68: HORSCH Maschinen GmbH - Product and Service

*Exhibit 69: HORSCH Maschinen GmbH - Basic offers

**10.9 Kubota Corp.

*Exhibit 70: Kubota Corp. - Overview

*Exhibit 71: Kubota Corp. - Business areas

*Exhibit 72: Kubota Corp. - Basic offers

*Exhibit 73: Kubota Corp. - Section focus

**10.10 Mahindra and Mahindra Ltd.

*Exhibit 74: Mahindra and Mahindra Ltd. - Overview

*Exhibit 75: Mahindra and Mahindra Ltd. - Business areas

*Exhibit 76: Mahindra and Mahindra Ltd. - Basic offers

*Exhibit 77: Mahindra and Mahindra Ltd. - Section focus

**10.11 SDF Spa

*Exhibit 78: SDF Spa - Overview

(Video) Breakfast Cereal Market in the US - Market Research Report 2015-2019

*Exhibit 79: SDF Spa - Product and Service

*Exhibit 80: SDF Spa - Basic Offers

**10.12 Yanmar Holdings Co. Ltd.

*Exhibit 81: Yanmar Holdings Co. Ltd. - Overview

*Exhibit 82: Yanmar Holdings Co. Ltd. - Product and service

*Exhibit 83: Yanmar Holdings Co. Ltd. - Basic offers

***11. annex

**11.1 Scope of the report

*11.1.1 Market definition

*11.1.2 Objectives

*11.1.3 Notes and caveats

**11.2 Currency Conversion Rates for US$

*Exhibit 84: Currency Conversion Rates for US$

**11.3 Research methodology

*Exhibit 85: Research Methodology

*Exhibit 86: Validation Techniques Used for Market Sizing

*Exhibit 87: ??Sources of Information

**11.4 List of Abbreviations

*Exhibit 88: List of Abbreviations

Research Framework

Technavio presents a detailed picture of the market by studying, synthesizing and aggregating data from multiple sources. The analysts presented the various aspects of the market with special emphasis on identifying the key influencers of the industry. The data presented in this way is comprehensive, reliable and the result of extensive research, both primary and secondary.

Market Research Reports - Industry Analysis Size & Trends - Technavio (3)SOURCES OF INFORMATION

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and magazines
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press Releases
Market Research Reports - Industry Analysis Size & Trends - Technavio (4)

Market Research Reports - Industry Analysis Size & Trends - Technavio (5)data analysis

Data Synthesis

  • Data collection
  • Estimation of basic sizes
  • Analysis of generated knowledge

Data validation

  • Triangulation with data models
  • Reference to proprietary databases
  • Confirmation with industry experts
Market Research Reports - Industry Analysis Size & Trends - Technavio (6)

Market Research Reports - Industry Analysis Size & Trends - Technavio (7)REPORT WRITING


  • Buying guides
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographic knowledge
  • Competitive landscape
(Video) Global Food Logistics Market - Research Report 2015-2019


How do you research and analyze market trends? ›

  1. Keep track of industry influencers and publications.
  2. Absorb up-to-date industry research and trends reports like a sponge.
  3. Make the most of digital tools and analytics to assess industry behaviour.
  4. Listen to your customers.
  5. Competitor observation.

What are the 5 strategies that will determine the market size? ›

  • Seeing the business horizon.
  • Define your subsegment of the market.
  • Conduct top-down market sizing.
  • Follow with bottom-up analysis.
  • Look at the competition.
  • Assess the static market size.
Mar 7, 2016

What is market size and trends? ›

Market trends are the upward or downward movement of a market, during a period of time. The market size is more difficult to estimate if one is starting with something completely new. In this case, you will have to derive the figures from the number of potential customers, or customer segments.

What are the different types of market size? ›

There are two main market sizing methods: bottom-up and top-down. Each method has unique benefits, although the top-down approach is more common in practice.

How do you write a market research report example? ›

Here's how to prepare a market research report in 5 simple steps:
  1. Step 1: Cluster the data.
  2. Step 2: Prepare an outline.
  3. Step 3: Mention the research methods.
  4. Step 4: Include visuals with narrative explanations.
  5. Step 5: Conclude the report with recommendations.
Dec 2, 2021

What is an example of industry trend analysis? ›

Market trend analysis looks at how your industry started in the market, how it has grown, and where it is expected to go. For example, how cell phones first come about, how their popularity changed, and how manufacturers and retailers expect the market to change.

What are the 3 main sizes of market? ›

There are three elements to market size: the total addressable market, the target market and market share.

What are the 4 types of market strategies? ›

4 Types Of Marketing Plans And Strategies
  • Market Penetration Strategy.
  • Market Development Strategy.
  • Product Development Strategy.
  • Diversification Strategy.

How to calculate market size? ›

The formula below can help you calculate market size: Number of target users x purchases expected in a given period = market size or volume.

What is an example of a market trend? ›

What are examples of marketing trends? Some examples of current marketing trends include email marketing, influencer marketing, and push notifications. Marketing trends help brands understand their audiences and deliver content and messaging on the right platforms at the right time.

How do you explain market trends? ›

Market trend is defined as the asset's price direction over a given period. An asset or a market that experiences an overall price increase over a certain period is said to be in an uptrend or a bull market.

What are examples of trends? ›

Streaking (running naked) on college campuses, the widespread use of cocaine in the 1980s, and playing hacky sack all qualify as crazes. Finally, fads that pertain to styles of dress or manners are generally termed fashion trends.

What do you mean by size of industry? ›

Tip. Market size refers to the total amount of sales or customers in a given industry over a given period of time, often a single year.

What is market size answer? ›

Market size is most commonly defined as the total amount of sales of a product or service in one year. Market size could also be defined as the number of units of a product or service sold in one year or the total number of customers that would buy the product or service.

What is market size structure? ›

Market size structure refers to the distribution of shares of different size classes of local market participants, where the sizes are inclusive of assets both within and outside the local market.

What are 4 examples of market research? ›

Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

What is a good market research report? ›

In essence, a market research report is a document that reveals the characteristics of your ideal customers, their buying habits, the value your product or service can bring to them, and the list of your top competitors.

What are the key steps in a market research report? ›

The recommended core five steps in the marketing research process are: define the problem or opportunity, develop your marketing research plan, collect relevant data and information, analyze data and report findings, and put your research into action.

What are the 3 types of trend analysis? ›

There are three types of trend analysis methods – geographic, temporal and intuitive.

What are the 3 types of trends? ›

Typically, there are three different types of trends given below:
  • Uptrend.
  • Downtrend.
  • Sideways trend.

What are the 4 types of trends? ›

4 Types of Trends: Trend, Seasonal, Cyclical and Irregular.

What is an example of a company's market size? ›

For example, a sneaker manufacturer might identify 100,000 people interested in its product, but research on income and accessibility shows that only half of them have the means to follow through with a purchase. In that case, the available market is 50,000 potential customers.

What is the target market size? ›

Target or available market – this is the size of the market that your start up business can realistically reach. It's a subset of the total addressable market, and is sometimes referred to as the Segmented Addressable Market (SAM).

Why is market sizing important? ›

Calculating market size tells you whether a market is big enough to be worth investing in and indicates whether your product or service will be viable. Market size data is useful when seeking financing, as it gives investors an idea of the market potential for profit and scaling.

What are the five 5 strategies? ›

Mintzberg developed his 5 Ps of Strategy as five different definitions of (or approaches to) developing strategy. He first wrote about the 5 Ps of Strategy in 1987. Each of the 5 Ps is a different approach to strategy. They are Plan, Ploy, Pattern, Position, and Perspective.

What are 4 C's of marketing? ›

What are the 4 C's of Marketing? The 4 C's of Marketing are Customer, Cost, Convenience, and Communication. These 4 C's determine whether a company is likely to succeed or fail in the long run.

What are the 7 principles of marketing? ›

The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes.

How do you calculate market growth and size? ›

To figure out the growth rate, we'd divide the increase by the original market share and multiply by 100. This means last year our company market share grew by 150%. Your market share growth calculation would look like this: 15% / 10% = 1.5 X 100 = 150% increase over time.

How do you calculate market value of an industry? ›

Add up the value of everything the business owns, including all equipment and inventory. Subtract any debts or liabilities. The value of the business's balance sheet is at least a starting point for determining the business's worth.

How do you measure a company's size? ›

Here are the most common methods to find out how big or small a company is.
  2. PROFIT. ...
  4. MARKET SHARE. ...
  7. OTHER METHODS used to measure business size.
Mar 18, 2021

What are the five examples of trends? ›

What are some examples of trends and fads? As of 2019, some recent trends include food as a hobby or foodie-ism, ethical living, responsible consumerism, authenticity on social media, blurring of gender roles, and wearable technology.

How do you identify trends? ›

You essentially identify and decipher a trend by connecting a series of highs or lows. This will give you an idea of whether it is an uptrend or sideways trend or a downtrend. Let us look at an uptrend first. If you can connect a series of chart low-points sloping upward, you have an uptrend.

What are the main types of trends? ›

The three main types of trends are uptrends, downtrends and horizontal trends.

What is the difference between market size and industry size? ›

Differences. Meaning – industry represents a large number of companies which manufacture a particular product or provide a specific service, while market is the place where buyers and sellers meet.

Is market size and industry size the same? ›

Size of the market: Different than the size of your industry, the size of the market is how many potential customers you could have. You'll want to consider everything from your total addressable market (TAM) to your share of the market (SOM).

How do you write industry size in a business plan? ›

To estimate your market size, follow these steps:
  1. Clearly define the customer you're targeting.
  2. Estimate how many customers you will be targeting.
  3. Figure out your penetration rate.
  4. Calculate both the volume and the value to your potential market size.
  5. Apply the data.

What are market size questions? ›

A market sizing question, or a guesstimate, is a specific type of case study where you must estimate the size of a something with no (or little) data available.

What is meant by market analysis? ›

What is market analysis? Market analysis is a detailed assessment of your business's target market and competitive landscape within a specific industry. This analysis lets you project the success you can expect when you introduce your brand and its products to consumers within the market.

What is an example of a top down market size? ›

Top-down approach

For example, if you want to size the market for electric vehicles in the US, you could start with the total number of vehicles sold in the US, then multiply it by the percentage of electric vehicles, and then adjust for other factors such as price, demand, and competition.

What is meant by the 4 market structure? ›

Market structure refers to the way that various industries are classified and differentiated in accordance with their degree and nature of competition for products and services. It consists of four types: perfect competition, oligopolistic markets, monopolistic markets, and monopolistic competition.

What are the ways to analyze trends? ›

There are three types of trend analysis methods – geographic, temporal and intuitive.

What are the 4 types of marketing research? ›

Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

How do you track trends in your market? ›

The 7 Most Effective Ways to Track Trends in Your Industry
  1. Research Online. ...
  2. Keep up with Your Competitors. ...
  3. Social Media Interaction. ...
  4. Talk to Experts. ...
  5. Participate in Conferences. ...
  6. Routine Investigation. ...
  7. Interact with Your Customers.
Apr 19, 2022

What is market trend research? ›

Trend Market Research is the art of looking at what's popular in the market right now. It is a stepping-stone to trend forecasting. Marketers use trend forecasting to look at the direction of today's hot new products. Trend forecasting gives marketers an idea of what will be selling in the next six months to a year.

How do you write a trend analysis report? ›

How do you write a trend report?
  1. Start with an introduction which includes background information about the topic. ...
  2. Include a methodology section where you describe the process followed to collect data from various sources especially secondary or desk research.

What are the three types of trends explained in? ›

There are three main types of trends: short-, intermediate- and long-term. A trend is a general direction the market is taking during a specified period of time. Trends can be both upward and downward, relating to bullish and bearish markets, respectively.

Which tool or technique is used to analyze trends? ›

Tools used to collect data for trend analysis include traditional market research methods such as surveys and focus groups as well as convenient digital tools—web analytics, social listening, and social analytics tools.

What are the 5 P's of market research? ›

The 5 P's of marketing – Product, Price, Promotion, Place, and People – are a framework that helps guide marketing strategies and keep marketers focused on the right things. Let's take a deep dive into their importance for your brand.

What is an example of a market research? ›

An example of market research is conducting an online search on a particular topic and making note of the most recent data published on that topic. Other examples of secondary market research include: Reading trade journals.

What are key market trends? ›

Key points

Market trend is defined as the asset's price direction over a given period. An asset or a market that experiences an overall price increase over a certain period is said to be in an uptrend or a bull market.

What are industry trends? ›

Industry or market trends are changes or developments that are happening within a particular field. They can take many forms— from new technologies to shifts in consumer behavior. And they have the potential to create both opportunities and challenges for businesses.

How do you identify data trends and patterns? ›

A trend can often be found by establishing a line chart. A trendline is the line formed between a high and a low. If that line is going up, the trend is up. If the trendline is sloping downward, the trend is down.

What is an example of market trend? ›

What are examples of marketing trends? Some examples of current marketing trends include email marketing, influencer marketing, and push notifications. Marketing trends help brands understand their audiences and deliver content and messaging on the right platforms at the right time.

What are two types of market research? ›

Market research generally involves two different types of research: primary and secondary.
Types of Research: Primary vs Secondary
  • Interviews (telephone or face-to-face)
  • Surveys (online or mail)
  • Questionnaires (online or mail)
  • Focus groups.
  • Visits to competitors' locations.

What is the first step in marketing research? ›

The first step in the marketing research process is defining the problem or the question your research is trying to answer, followed by developing a research plan to answer that question, collecting and analyzing the data, and then producing a report.


1. Global Flour Market - Market Research Report 2015-2019
2. Global Nickel Market - Market Research Report 2015-2019
3. Global Pet Food Market 2015-2019 - Industry Analysis
4. Global HVAC Market – Market Research Report 2016-2020
5. Global Passenger Information System Market – Report Analysis 2015-2019
6. Global automotive solenoid market - segmentation analysis and forecast by technavio
(Breaking News Website)
Top Articles
Latest Posts
Article information

Author: Merrill Bechtelar CPA

Last Updated: 02/05/2023

Views: 5979

Rating: 5 / 5 (70 voted)

Reviews: 85% of readers found this page helpful

Author information

Name: Merrill Bechtelar CPA

Birthday: 1996-05-19

Address: Apt. 114 873 White Lodge, Libbyfurt, CA 93006

Phone: +5983010455207

Job: Legacy Representative

Hobby: Blacksmithing, Urban exploration, Sudoku, Slacklining, Creative writing, Community, Letterboxing

Introduction: My name is Merrill Bechtelar CPA, I am a clean, agreeable, glorious, magnificent, witty, enchanting, comfortable person who loves writing and wants to share my knowledge and understanding with you.